Opening Friday April 26, 17.00h
In this era of ‘experience economy’ and the leisure industry, cities face increasing pressure to distinguish themselves. Ever since Frank Gehry put the city of Bilbao into the international spotlight with his design for the Guggenheim Museum, architecture has played a more and more important role within this competition between cities. City branding, the planned image or brand of a city, now forms a challenge for architects and urban planners. How do you position a city in a culture dominated by globalization? What are the priorities for inhabitants, companies and investors?
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