Melvin the Magical Mixed Media Machine

Melvin the Magical Mixed Media Machine

Melvin the Magical Mixed Media Machine

An essay by

Melvin the Magical Mixed Media Machine by HeyHeydeHaas (or simply Melvin the Machine, ‘born’ at MU) can be described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg’s do best - performing a simple task as inefficiently as possible, often in the form of a chain reaction - Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity.

Melvin the Mini Machine is specifically designed to travel the world conveniently built in two old suitcases. It’s first trip was to Milan on invitation by MU. Each time Melvin fully completes a run, he ‘signs’ a postcard and sticks a stamp on it - making it ready to be sent. Like its bigger brother, Melvin the Mini Machine also has an online non-physical side which he uses to connect to the people he meets. To keep things truly mobile Melvin uses a smartphone for his online identity.

More information here. 


Photo: Stephan Velema

Header photo: Boudewijn Bollmann



Designteam Melvin the Magical Mixed Media Machine: HeyHeydeHaas, Frank Winnubst, Bas van Hout, Bart Bekker, Jeroen Hezemans, Wouter Corvers, Bram de Vries

Additional credit: MU, The Cre8ion.Lab, De Ploeg, Municipality of Eindhoven